Barista Mtaani Advocate Program (BMAP)

Empowering Youth to Champion Farmers, Fairness, and the Environment

Offered by: Kenya Coffee School (KCS™)
In partnership with: GOOD Trade Certification™


🌍 Why BMAP

Not all of us can fit on the World Barista Championship stage
but all of us, as youth, can advocate for GOOD Trade in our communities.

The Barista Mtaani Advocate Program (BMAP) by Kenya Coffee School (KCS™) transforms passionate young baristas and coffee lovers into Coffee Advocates — grounded in farmer-centric value chains, climate responsibility, and ethical trade.

BMAP blends coffee skills, community leadership, and sustainability awareness, giving every participant the power to drive change from the neighborhood café to national policy.


🎯 Program Objectives

BMAP aims to:

  1. Empower youth to advocate for fair and sustainable coffee trade in their communities.
  2. Educate participants on climate-smart coffee practices and environmental protection.
  3. Build understanding of farmer-centric value chains and equitable income models.
  4. Inspire youth to become policy and community ambassadors for coffee and sustainability.
  5. Connect baristas, farmers, and entrepreneurs into a network of local GOOD Trade champions.

🧭 Program Structure

Duration: 3–4 Weeks (Flexible / Community-Based)
Delivery: Blended Learning — Workshops, Field Visits, Digital Modules

ModuleFocus AreaOutcome
1. Coffee & CommunityUnderstanding the power of coffee in local developmentLearners identify and document local coffee challenges
2. Farmer-Centric Value ChainsUnderstanding fairness and ethics in tradeLearners map farmer-to-barista value flows
3. Climate and Environmental StewardshipClimate-smart coffee and eco-responsibilityYouth lead a local green coffee initiative
4. Advocacy and LeadershipPolicy literacy, storytelling, and community organizingLearners design a mini coffee advocacy campaign
5. Youth Action LabTeam project & public presentationStudents pitch their community GOOD Trade idea

🎓 Certification

Graduates earn a Certificate of Advocacy in Coffee Sustainability
from Kenya Coffee School (KCS™) — endorsed by GOOD Trade Certification™.

They join the KCS Youth Advocates Network, a growing community of youth leading coffee and environmental action across Africa.


🌱 Outcomes

After completing BMAP, participants will:

  • Become Barista Mtaani Advocates — informed, responsible, and community-focused.
  • Lead awareness programs on fair trade, farmer welfare, and climate action.
  • Contribute to local coffee policy conversations and innovation hubs.
  • Inspire peers to see coffee not just as a job, but as a movement.

📣 Call to Action

Brewing change begins with you.
Join the Barista Mtaani Advocate Program and become a voice for farmers, the environment, and the future of coffee.

📍 Enroll now: Kenya Coffee School, Nairobi & County Chapters
🌐 www.kenyacoffeeschool.co.ke | ✉️ info@kenyacoffeeschool.co.ke | ☎️ +254 707503647


Would you like me to now format this into a visually designed PDF prospectus (with your KCS™ brown color palette, coffee icons, and certification ribbon style)?
I can include a title banner reading “KCS Youth Advocates – Brewing Change for Good.”

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