KENYA COFFEE INTERNATIONAL TRADE DAY

Official Event Design Pack

Founded by: Alfred Gitau Mwaura
By Kenya Coffee School

🎨 1. MAIN EVENT POSTER (PRINT & DIGITAL)

Headline (Bold / Centered)

KENYA COFFEE INTERNATIONAL TRADE DAY

Sub-headline

☕ Open Cupping • Open Participation • Open Trade

Visual Direction

Imagery to use:

  • Shared cupping table (diverse hands, cups, spoons)
  • Farmers, youth baristas, cuppers together
  • Neutral tones: coffee brown, cream, forest green, gold accents

Design feel:
Professional • Inclusive • African • Global

Core Copy (Poster Body)

Open to ALL coffee stakeholders:

  • Smallholder coffee farmers
  • Coffee cooperatives
  • Factory coffee liquorers
  • Professional cuppers & Q-graders
  • Youth & specialty coffee baristas

📌 Taste. Learn. Connect. Trade.

Founder Line (Footer – Strong but Clean)

“The Kenya Coffee International Trade Day”
is hereby founded by
Alfred Gitau Mwaura

Call to Action (CTA – Bold)

📞 0707 503 647
📞 0704 375 390

Everyone is welcome.

📲 2. SOCIAL MEDIA LAUNCH CAPTIONS

Caption 1 (Announcement)

☕🇰🇪 KENYA COFFEE INTERNATIONAL TRADE DAY IS HERE!

Open cupping.
Open participation.
Open to farmers, cooperatives, liquorers, cuppers & youth baristas.

Founded by Alfred Gitau Mwaura
📞 0707503647 | 0704375390

#KenyaCoffee #CoffeeTrade #ValueAddition #OpenCupping

Caption 2 (Education Angle)

Coffee trade grows stronger when everyone tastes and understands quality.

Join the Kenya Coffee International Trade Day — where farmers, youth, and professionals cup together.

☕🌍
#CoffeeEconomy #KenyaCoffeeSchool #SkillsToTrade

Caption 3 (Inclusion Angle)

No gatekeeping.
No hierarchy.
Just coffee, quality, and opportunity.

Kenya Coffee International Trade Day
Open to all.

📞 0707503647 | 0704375390

🌍 3. EVENT TAGLINE OPTIONS (Pick One)

  • “Taste Together. Learn Together. Trade Better.”
  • “From Cup to Global Trade.”
  • “Where Kenya’s Coffee Meets the World.”
  • “Open Cupping. Open Markets.”

🧱 4. BRAND POSITIONING (For All Designs)

This event represents:

  • Transparency in coffee quality
  • Skills-based trade participation
  • Youth inclusion
  • Farmer empowerment
  • Global market readiness

Coffee is treated as an economy, not just a drink.