Kenya Coffee School & Barista Mtaani
Coffee Branding, Sales & Marketing
#OSE | Open Skills Education
Delivered by Kenya Coffee School in collaboration with Barista Mtaani, this module equips learners with brand-building and market-facing skills to position coffee products competitively in local and global markets.
Overview
In today’s coffee market, quality alone is not enough. Successful coffee businesses communicate identity, story, and value clearly to customers. This module blends branding strategy, sales execution, and modern marketing tools to help coffee brands stand out and sell sustainably.
What you’ll learn
- Coffee Brand Identity: purpose, values, positioning & differentiation
- Storytelling & Origin Marketing: farm stories, people & transparency
- Packaging & Design: labels, compliance, sustainability & shelf impact
- Pricing & Sales Strategy: value-based pricing, channels & margins
- Customer Segments: retail, wholesale, HORECA & export markets
- Digital Marketing: social media, e-commerce & content creation
- Sales Skills: pitching, negotiations, customer retention & after-sales service
- Market Intelligence: trends, competition & consumer behavior
- Ethical Marketing: honesty, traceability & trust building
Who it’s for
- Coffee entrepreneurs & brand owners
- Roasters, cafés & exporters
- Sales & marketing teams
- Youth pursuing careers in coffee marketing
- Farmers adding value to their coffee
Why Open Skills Education?
- Open access to market-ready business skills
- Practical tools for real coffee brands
- Turning quality coffee into sustainable sales
Open to all. Build the brand. Tell the story. Sell with integrity.
📞 0707503647 | 0704375390
Great coffee deserves great branding—and smart marketing.