Standard County Mtaa Hub by Open Skills Education – Coffee MSME Model

Standard County Mtaa Hub – Coffee MSME Model

A Replicable Framework for Youth Jobs, Skills & Local Economies

1️⃣ Model Purpose (Why Counties Need This)

The model responds to four county realities:

• High youth unemployment
• Informal MSMEs with low survival rates
• Limited access to affordable skills training
• Loss of value along the coffee chain

Goal:
👉 Turn youth skills → viable coffee MSMEs → local jobs → county revenue

2️⃣ Core Structure of the County Mtaa Hub

🏘️ Physical Setup (Low-Cost, Flexible)

A County Mtaa Hub can operate from:

• Ward vocational centres
• Youth empowerment centres
• Markets, estates, or urban hubs
• Repurposed county facilities

Minimum infrastructure:

• Training room (15–30 learners)
• Practical coffee station (shared equipment)
• Storage + hygiene facilities
• Outdoor/market-facing demo coffee cart

Designed to work even in dense urban and informal settlements.

3️⃣ Program Pillars (What Happens Inside the Hub)

☕ Pillar 1: Skills Training (Barista Mtaani)

Delivered on-site through Barista Mtaani:

• Barista fundamentals & beverage prep
• Coffee cart & kiosk operations
• Customer service & hygiene
• Speed, consistency & street-ready workflows

Outcome: Job-ready and business-ready youth.

🎓 Pillar 2: Quality & Progression (Kenya Coffee School)

Anchored by Kenya Coffee School (KCS):

• Coffee quality literacy (bean to cup)
• Sensory basics & quality appreciation
• Pathways to advanced training & certification
• Alignment to national & international coffee standards

Outcome: Skills with credibility, not dead-end training.

🚀 Pillar 3: MSME Incubation (Mtaa Hub)

Business support embedded in the hub:

• Coffee MSME startup models (cart, kiosk, café)
• Costing, pricing & cashflow
• Branding & customer acquisition
• Licensing & compliance basics

Outcome: Youth-owned, operational coffee MSMEs.

🔄 Pillar 4: Value Chain Integration

Local sourcing & value retention:

• Link youth MSMEs to farmers & roasters
• Promote value addition at source
• Encourage county-based supply chains

Outcome: Money circulates within the county economy.

4️⃣ Target Beneficiaries

Primary:

• Urban & peri-urban youth (18–35)
• Informal sector workers
• Women & vulnerable groups

Secondary:

• Smallholder coffee farmers
• Local roasters & suppliers
• County MSME ecosystem

5️⃣ Standard Implementation Phases (12 Months)

Phase 1: Setup (Months 1–2)

• County–Mtaa Hub partnership agreement
• Identify pilot ward(s)
• Equip hub (shared coffee tools & carts)

Phase 2: Training & Skills (Months 3–6)

• Rolling Barista Mtaani cohorts
• Practical, hands-on learning
• Mentorship & peer learning

Phase 3: MSME Launch (Months 6–9)

• Deploy coffee carts & kiosks
• Business coaching & supervision
• Market placement support

Phase 4: Scale & Replicate (Months 9–12)

• Evaluate impact
• Graduate MSMEs
• Replicate hub in new wards

6️⃣ Roles & Responsibilities

🏛️ County Government

• Provide space & policy support
• Budget allocation (Youth / Trade / TVET votes)
• Facilitate licensing & market access

📘 Mtaa Hub (Open Skills Education)

• Hub coordination & open access learning
• Community mobilization
• MSME incubation framework

☕ Barista Mtaani

• Practical vocational delivery
• Street-level training models
• On-the-job mentorship

🎓 Kenya Coffee School

• Curriculum & quality standards
• Trainer-of-trainers support
• Pathways to advanced coffee careers

7️⃣ Expected Outcomes (Per County / Per Year)

• 300–600 youth trained
• 80–150 coffee MSMEs launched
• Direct & indirect job creation
• Increased youth income stability
• Stronger county coffee value chains

8️⃣ Alignment & Policy Fit

This model directly supports:

• Kenya Vision 2030
  → Skills, MSMEs, value addition, youth employment
• United Nations Sustainable Development Goals
  → Education, poverty reduction, decent work, inequality reduction

9️⃣ Why Counties Can Adopt This Fast

• Low capital, high impact
• Uses existing county infrastructure
• Proven coffee market demand
• Scalable ward by ward
• Politically visible, socially meaningful

🔑 In One Line

The County Mtaa Hub Coffee MSME Model turns coffee skills into youth-owned businesses—using education as a human right and MSMEs as engines of local development.