Kenya Coffee School: A Word of Advice to Those Who Think Barista Skills Don’t Matter
To everyone who overlooks the value of Barista skills or doubts the importance of Baristas in the coffee value chain, here is one simple truth:
To do small big things, you must first understand that small things matter.
Behind every great cup of coffee is a skilled Barista who respects the craft, understands the science, and connects the farmer’s hard work to the consumer’s experience. Barista skills are not “just making coffee” — they are a bridge of value, quality, consistency, and professionalism.
At Kenya Coffee School, we know that excellence starts with the smallest details:
– how you grind,
– how you dose,
– how you extract,
– how you present,
– how you serve,
– and how you respect the journey of the bean.
Small things create big impact.
Small skills build big careers.
Small steps transform entire industries.
So to anyone who underestimates Baristas: look closer.
The world’s best coffee depends on them — and without their skill, the value of our Kenyan beans would never be fully realized.
Barista skills matter because small things matter.
And when we master the small things, we unlock the power to do big things.