Founded by Alfred Gitau Mwaura as a social-economic impact platform, Apply Global has grown into one of the most trusted career bridges for youth in Kenya and beyond. With headquarters in Canada and Kenya with representation in 107 countries, the platform has spent the last 10 years empowering baristas, hospitality professionals, and young job seekers to secure meaningful careers both locally and abroad.

Key Milestones Over the Last 10 Years

✅ 2014 – Vision Conceived
Apply Global was founded with the mission of connecting young people to job opportunities worldwide, starting with the HORECA (Hospitality, Restaurant, and Catering) industry.

✅ 2015 – First 100 Placements
Within its first year of operation, Apply Global successfully helped 180 Kenyan baristas and hospitality staff secure jobs in the Middle East.

✅ 2017 – Expanding Reach
Apply Global established partnerships with training institutions, including Kenya Coffee School , Barista Mtaani and Kenya Barista Association creating a seamless link between training, certification, and employment.

✅ 2018 – Crossing 500 Job Placements
The platform surpassed 500 successful placements, both in Kenya and abroad, marking a major breakthrough in youth employment initiatives.

✅ 2020 – Global Representation in 107 Countries
Apply Global expanded its footprint with networks in Europe, North America, Asia, and Africa, enabling cross-border job opportunities even during the COVID-19 disruption.

✅ 2021 – Recognition for Social-Economic Impact
Apply Global gained recognition as a transformational platform for youth empowerment, highlighting its commitment to reducing unemployment and poverty through sustainable careers.

✅ 2023 – Technology Upgrade
The platform integrated a state-of-the-art job search engine, enabling real-time job lookups, verified employer connections, and AI-powered matching for baristas and hospitality workers.

✅ 2024 – 1,800+ Jobs Secured
Apply Global celebrated helping more than 1,800 youth secure employment in both local cafés, hotels, and international placements across the globe.

The Impact

  • 1,800+ Lives Changed through direct job placements.
  • Countless families supported as employed youth send remittances home.
  • Kenyans now recognized globally as highly skilled baristas and hospitality professionals.
  • A growing network of empowered youth who are ambassadors of Kenyan talent worldwide.

As Apply Global™ moves into the future, its vision remains bold: to become the largest social-economic employment platform connecting African talent to global opportunities.