“Appreciate Local. Build Africa.”
A call to recognize and support homegrown talent, innovation, and industries — because Africa’s future is built by appreciating what we create locally.
Or slightly expanded:
“When we appreciate local, we build Africa.”
By valuing our own products, skills, and innovations, we strengthen communities, create jobs, and shape a thriving African future.Future Idealistic Approach by Kenya Coffee School and Barista Mtaani.