A brilliant and creative concept — combining film, storytelling, and the language of coffee aroma and expression! “Film Making and Coffee Aromatic Linguistics & Expressions Module” under Kenya Coffee School and Barista Mtaani:


By Kenya Coffee School & Barista Mtaani

This module bridges coffee education, creative arts, and sensory storytelling. Students explore how to express the aroma, flavor, and emotion of coffee through film, photography, and language — merging the science of coffee with the soul of storytelling.

It’s where cinema meets coffee, and where every aroma tells a story.


Objective: Empower baristas, farmers, and youth to document, narrate, and promote the beauty of coffee through short films and digital stories.
Key Topics:

  • Fundamentals of film and video production
  • Visual storytelling in the coffee value chain
  • Cinematography of coffee farms, cafés, and brewing moments
  • Editing and sound design for emotion and sensory impact
  • Creating social media reels and mini-documentaries for coffee awareness

Outcome: Students produce a short film or visual story that captures the sensory and cultural journey of coffee — from farm to cup.


Objective: Develop a new language of aroma and taste, inspired by African sensory heritage and poetic expression.
Key Topics:

  • Coffee sensory vocabulary and aroma wheel interpretation
  • African-inspired aroma descriptors (using indigenous languages and metaphors)
  • Coffee poetry and spoken word
  • Emotional storytelling through aroma and taste
  • Linking sensory experiences to linguistic creativity

Outcome: Students create a personal coffee aroma expression diary and a coffee poem or short narrative, blending science and art.


Objective: Combine performing arts and barista craft to express coffee culture vividly.
Activities:

  • Barista theatre (coffee-based performance pieces)
  • “Masaa ya Kahawa na Ma Story” – performing coffee stories live
  • Scriptwriting for coffee-based scenes
  • Acting and presentation skills for coffee professionals

Outcome: Showcase event or mini-festival where learners perform and screen their films, celebrating the fusion of coffee, language, and art.


Graduates earn a Kenya CoffeeSchool Certificate in Coffee Film & Aromatic Expressions, contributing 3 ACE credits toward the KCS Diploma in Coffee Education & Creative Culture.


  • Promotes cultural storytelling and African identity in coffee education
  • Empowers youth with digital and creative economy skills
  • Enhances sensory communication and coffee appreciation globally
  • Strengthens the social and emotional connection to coffee

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