Kenya Coffee School & Barista Mtaani

Film Making & Coffee Aromatic Linguistics and Expressions Module

#OSE | Open Skills Education

Delivered by Kenya Coffee School in collaboration with Barista Mtaani, this creative module blends visual storytelling, sensory language, and coffee culture, enabling learners to document, express, and communicate coffee beyond the cup.

Overview

Coffee is not only tasted—it is seen, heard, described, and felt. This module equips learners with tools to tell powerful coffee stories through film while mastering aromatic linguistics—the language used to describe coffee flavor, aroma, and experience in meaningful, market-ready ways.

What you’ll learn

  • Coffee Storytelling: translating farm, people & process into compelling narratives
  • Film Making Basics: scripting, shooting, lighting, sound & editing for coffee stories
  • Documentary & Short Films: farm-to-cup films, brand stories & social impact pieces
  • Coffee Aromatic Linguistics: aroma wheels, descriptors & sensory vocabulary
  • Expressive Language: turning sensory perception into clear, honest communication
  • Cultural Expression: coffee rituals, identity & heritage through media
  • Branding & Marketing: using film and language to build coffee brands
  • Ethics & Representation: respectful storytelling of communities and producers

Who it’s for

  • Youth creatives & filmmakers
  • Baristas, cuppers & coffee educators
  • Coffee brands & marketers
  • NGOs & community storytellers
  • Anyone passionate about coffee and creative expression

Why Open Skills Education?

  • Open access to creative and sensory skills
  • Bridging science, art, and culture
  • Empowering youth to own coffee narratives

Open to all. Film the story. Speak the aroma. Express coffee.
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When coffee is well told, it is better understood—and better valued.

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