Location = Kenya or Nairobi as needed). I’ve grouped terms so each Trends query stays useful (Google Trends lets you compare up to 5 terms at once). After the lists I included quick tips for interpreting results.

KCS

A. High-level demand — training vs course barista training,barista course,barista school,barista classes,barista certification

B. Core barista skills people search for espresso basics,milk steaming,latte art,pour over,brew ratio

C. Equipment & product intent (buyers / students who want gear) espresso machine,coffee grinder,portable espresso machine,aeropress,french press

D. Course-intent / local intent (searchers looking to enroll) barista course near me,barista training near me,barista course Nairobi,barista training Kenya,barista classes Nairobi

E. Mixology / bartending basics bartending course,mixology course,bartender training,bartending classes,mixology class

F. Cocktail & advanced mixology interest cocktail recipes,classic cocktails,molecular mixology,flair bartending,cocktail garnish

G. Combined / hybrid product offerings barista and mixology,coffee cocktails,espresso martini recipe,coffee cocktail class,barista mixology course

H. Career / jobs intent (hireable skills) barista job,bartender job,barista salary Kenya,bartender salary Nairobi,barista internship

I. Short / flexible course formats weekend barista course,short barista course,1 day barista course,part time bartending course,online mixology course

J. Local culture / productised searches latte art competition,coffee cupping Nairobi,coffee tasting class,specialty coffee course Kenya,coffee business training

KCS

Settings & filters

  • Location: Kenya (or switch to Nairobi / specific county to localize).
  • Category: Leave as “All categories” for course-market research; set to “Food & Drink” when comparing cocktail/cocktail-recipe interest.
  • Search type: Web Search (default). Optionally check YouTube Search if you care about video tutorials demand.

Quick interpretation tips

  • Check “Related queries” → Rising to find precise search phrases (e.g., “latte art course Nairobi”) to include in your ad keywords and landing pages.
  • Use Regional interest to spot which counties/counties to target (e.g., Nairobi, Kiambu, Nakuru).
  • If a term shows low volume, try broader synonyms or translate to Kiswahili (e.g., kozi ya barista,mafunzo ya barista) and compare.
  • Use “Compare” to see relative interest — a high line vs low line tells you what to prioritize in marketing & curricula, not absolute counts.

Quick action plan (1–2 minutes)

  1. Paste group A first (training vs course) with Past 12 months, Location: Kenya.
  2. Note top Rising related queries and regional hotspots.
  3. Run groups D and I to confirm local intent and best course format to promote.
  4. Run G to test interest for your combined Barista+Mixology offering.

  • give 10 Kiswahili search-term equivalents to paste and test, or
  • prepare five ad/headline suggestions matched to the top-performing search queries (based on likely Trends outcomes)