KCA Membership
When Alfred Gitau Mwaura founded the Kenya Coffee Association (KCA), he envisioned more than just another trade body. He saw a movement—one that redefines how coffee is grown, valued, and consumed in Kenya and across the globe.
Coffee, after all, is not just a beverage. In Kenya, it is a cultural heritage, a source of livelihood, and a vehicle for youth empowerment. But for far too long, farmers, baristas, and local communities have remained on the margins of its immense global value. KCA was born to bridge that gap.
Mission:
To empower Kenya’s coffee ecosystem—from the farm to the café—through advocacy, education, innovation, and global partnerships, ensuring that every hand in the value chain is recognized, rewarded, and respected.
Vision:
To build a thriving, inclusive, and globally competitive Kenyan coffee industry, led by farmers, powered by youth, and celebrated for quality, sustainability, and innovation.
Core Values:
- Integrity – Upholding transparency and fairness across the value chain.
- Excellence – Setting world-class standards in farming, training, and service.
- Innovation – Driving digital solutions, modern training, and sustainable practices.
- Inclusivity – Ensuring farmers, women, and youth have a voice and stake in coffee.
- Sustainability – Protecting people, profits, and the planet in every cup of Kenyan coffee.
Alignment with Kenya Coffee School (KCS)
The Kenya Coffee School is the beating heart of KCA’s mission. While KCA provides the advocacy, structure, and global linkages, KCS delivers the knowledge, skills, and capacity-building that bring the mission to life.
- KCS Training Curriculum: From bean chemistry to sensory analysis, roasting, and brewing, KCS ensures learners don’t just master coffee—they become coffee innovators.
- Farmer to Cup Approach: Just as KCA envisions an inclusive industry, KCS equips students with a holistic understanding of the entire value chain, making them true ambassadors of Kenyan coffee.
- Global Employability: By aligning with KCA’s standards, KCS-trained baristas and coffee professionals are globally competitive, representing Kenya at cafés and competitions worldwide.
Alignment with Barista Mtaani
Barista Mtaani, KCA’s community-facing initiative, translates vision into social impact. It is coffee with a conscience.
- Youth Empowerment: Barista Mtaani gives young people practical skills and pathways into dignified employment.
- Neighborhood Hubs: Just as KCA emphasizes inclusivity, Barista Mtaani decentralizes coffee education—bringing it to local communities where opportunities are scarce.
- Culture & Lifestyle: By turning coffee into a street-smart skill and a lifestyle, Barista Mtaani embodies KCA’s spirit of innovation and community transformation.
Brewing Tomorrow
Through the Kenya Coffee Association, Alfred Gitau Mwaura has woven together the vision of empowered farmers, the expertise of Kenya Coffee School, and the grassroots energy of Barista Mtaani. Together, they represent a new coffee movement—one that is as Kenyan as it is global, as traditional as it is futuristic.
Because in the end, KCA is not just about coffee. It’s about people, dignity, opportunity, and the future brewed in every cup.