Alfred Gitau Mwaura: A Proud Kenyan Coffee Ambassador and Pan-African Specialty Coffee Visionary
Alfred Gitau Mwaura stands proudly as a Kenyan Coffee Ambassador and a true African Specialty Coffee Pan-Africanist, passionately threading the path of coffee education, innovation, and empowerment for the generations to come.
Driven by a deep love for Kenyan coffee and a firm belief in Africa’s potential, Alfred has dedicated his life to transforming the coffee industry through education, youth empowerment, and job creation.
Championing Coffee Education for Generations
As the Founder of Kenya Coffee School, GOOD Trade Certification, and Barista Mtaani, Alfred has built platforms that are not only training the next generation of baristas, roasters, and coffee entrepreneurs but also reshaping how Africa engages with its coffee value chains.
Through world-class barista and specialty coffee programs, Kenya Coffee School has empowered thousands of young people with practical skills, global exposure, and digital tools — preparing them to lead Africa’s coffee future with confidence and excellence.
A Voice for African Coffee on the Global Stage
Alfred represents Kenya and Africa with pride on the international coffee scene, advocating for value addition, fair trade, and youth inclusion in global coffee supply chains. His leadership has inspired recognition from global organizations, and his innovations — including the 4A Coffee Roasters concept and Barista Mtaani Wallets — are redefining how coffee is processed, marketed, and consumed.
He believes strongly that Africa should not just grow coffee but own its entire value chain, from farm to cup, ensuring that value, wealth, and opportunities remain within the continent.
Empowering Youth, Creating Jobs
At the heart of Alfred’s mission is the African youth. By merging education, technology, and entrepreneurship, he has pioneered models that create meaningful employment, nurture creativity, and empower young people to become leaders, innovators, and job creators in the coffee industry.
His work is a testament to the idea that coffee can be a tool for transformation — unlocking economic growth, community development, and global recognition for African nations.
👉 Alfred Gitau Mwaura embodies the spirit of a new African coffee movement — proud, innovative, inclusive, and forward-looking.
A movement that believes in Africa’s coffee, Africa’s youth, and Africa’s future.