Digital Transformation Certification Course Outline at Kenya Coffee School and Barista Mtaani.
Module 1: Introduction to Digital Transformation
- Defining Digital Transformation and Its Impact
- Evolution of Business in the Digital Age
- Key Drivers of Digital Transformation
- Traditional vs. Digital Business Models
- Challenges and Barriers to Transformation
Module 2: Digital Transformation Strategy & Frameworks
- Understanding Digital Business Strategy
- Key Digital Transformation Frameworks (McKinsey’s 7S, Three Horizons, Digital Capability Model)
- Digital Maturity Assessment & Roadmap
- Aligning Business Goals with Digital Strategies
- Measuring the Success of Digital Initiatives
Module 3: Digital Transformation Domains
- The Five Pillars of Digital Transformation
- Customers & Experience
- Competition & Market Disruption
- Data-Driven Decision Making
- Innovation & Agility
- Value Creation & Business Models
- Case Studies on Industry Impact
Module 4: Customer-Centric Digital Transformation
- Understanding Digital Consumer Behavior
- Enhancing Customer Experience (CX) Through Digital Channels
- The Role of Personalization & Predictive Analytics
- Customer Journey Mapping & Engagement Strategies
- The Impact of Social Media & Influencer Marketing
Module 5: Platform Business Models & Network Effects
- Introduction to Digital Platforms & Ecosystems
- Understanding Two-Sided Markets & Network Effects
- Business Models of Leading Digital Platforms
- Monetization Strategies in Platform Business
- The Role of APIs & Open Innovation
Module 6: Artificial Intelligence (AI) & Machine Learning in Business
- Overview of AI & ML and Their Role in Digital Transformation
- Types of AI: Narrow AI, General AI, & Super AI
- Business Applications of AI & ML in Various Industries
- Automating Business Processes with AI
- Ethical Considerations and Bias in AI
Module 7: Big Data & Analytics in Digital Transformation
- Basics of Big Data and Its Business Applications
- Structured vs. Unstructured Data
- Data-Driven Decision Making & Predictive Analytics
- Tools and Technologies for Big Data (Hadoop, Spark, etc.)
- Case Studies on Data-Driven Business Models
Module 8: Business Innovation Through Experimentation
- Principles of Business Experimentation
- A/B Testing and Iterative Business Models
- The Role of Design Thinking in Innovation
- Convergent & Divergent Thinking in Business Strategy
- Real-World Examples of Experimentation-Driven Growth
Module 9: Managing Change & Organisational Culture in Digital Transformation
- The Role of Leadership in Digital Change
- Organisational Resistance & Overcoming Barriers
- Developing a Digital-First Culture
- Agile Mindset & Cross-Functional Collaboration
- Employee Upskilling & Talent Management for Digital Transformation
Module 10: Cybersecurity & Ethics in Digital Business
- Cybersecurity Threats in Digital Transformation
- Data Protection Laws & Compliance (GDPR, CCPA)
- Ethical Challenges of AI & Big Data
- Digital Trust & Consumer Data Privacy
- Best Practices for Securing Digital Assets
Module 11: Business Models & Surviving Disruption
- What is Disruption? Understanding the Disruptive Innovation Theory
- Disruptive Business Models & How They Succeed
- Strategies for Businesses to Adapt to Digital Disruption
- Digital Transformation in Traditional Industries
- Planning for Long-Term Digital Resilience